MARKETING AUTOMATION & CRM SPECIALIST - BG11
DESCRIPTION OF DUTIES:
Responsible for marketing automation and data quality management of the firm’s CRM systems. The candidate should have experience with CRM, ERM and marketing automation tools, and a clear understanding of how the tools support firm-wide business strategy. Manage the CRM database and targeted communications, including coordination of mailings and management of event registrations. Maintain best practices for data entry, quality, currency and comprehensiveness, and develop related training and reference materials. Create and maintain targeted practice, industry and ad hoc mailing lists, working with practice group leaders and marketing managers. Perform CRM data quality best practice maintenance activities weekly such as association cleanup, duplicate cleanup, etc. Coordinate software patches and upgrades with IT team to ensure all systems are on current software versions and have appropriate updates applied. Create test plans and thoroughly test all software changes. Tracking activities at the client and contact levels. Act as a point of contact for database end users while working with practice groups and departments to ensure the CRM works effectively. Identify, track and resolve CRM and marketing automation software performance issues. Develop and apply analytics for reporting purposes. Track CRM statistics such as contacts added, activities added, DCM tickets processed, etc. Ensure data quality and integrity and implement periodic data cleansing processes. Liaise with vendors. Ensure compliance with privacy and anti-spam laws and regulations. Other responsibilities as assigned and required.
Bachelor’s degree required. Must have a minimum of three years of experience with CRM software. Excellent interpersonal and written/oral communication skills. Detail-oriented, with strong problem-solving skills. Excellent project management and organizational skills. Ability to
multi-task. Experience managing a CRM pilot and roll-out. Experience with InterAction, Vuture, Sitecore ECM, Salesforce, software. Proficiency with Adobe, InDesign and HTML, CSS.
$62,300 + depending on experience.
9:00 am – 5:30 pm